Privacy Policy

UK GDPR Compliant
Last updated: 21 August 2025

1. Introduction

Welcome to FXL7 Ltd (“we”, “us”, “our”). FXL7 Ltd is a UK-based digital agency providing web development, SEO, content writing, and social media marketing services.

This Privacy Policy explains how we collect, process, store, and safeguard personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are (Data Controller)

FXL7 Ltd is registered in England and Wales, Company No. 16646774. We are the data controller for personal data collected through our website and services.

Registered office: 182-184 High St North, E6 2JA, United Kingdom

Please note this is a registered office address and not a physical office location. FXL7 Ltd operates as a remote business.

For all privacy matters, contact us at privacy@f-xl7.com.

3. Data We Collect

We may collect and process the following types of personal data:

• Contact details: name, email, phone number (via forms, enquiries, or client onboarding).
• Website usage data: IP address, browser type, device info, analytics data (via cookies).
• Marketing preferences: if you opt in to updates or newsletters.
• Project data: information necessary to deliver services (e.g. website logins, brand assets).
• Billing details: client name, business address, VAT number (if provided) for invoicing and accounts. No payment card details are collected or stored via this website.

4. How We Collect Data

• Directly from you (via contact forms, emails, proposals, contracts).
• Automatically (via cookies, analytics, and tracking tools when you browse our site).
• Through client collaboration tools (e.g. Trello, Slack, email) when managing projects with our team.

5. Purpose & Legal Basis for Processing

We process personal data under the following legal bases:

• Contract: to respond to enquiries and deliver our services.
• Legitimate interests: to improve services, ensure operational efficiency, and communicate with clients.
• Consent: for marketing emails, non-essential cookies, and optional surveys.

6. Remote Team & AI Disclosure

FXL7 Ltd operates using a remote team based in the UK and internationally. Some tasks (e.g. research, content drafting, design assistance) may be supported by AI-driven tools under our direct supervision.

• AI tools are used responsibly and are not used to process sensitive personal data without explicit consent.
• Any data shared with AI tools or remote team members is minimised and protected under UK GDPR requirements.

7. Cookies & Tracking

We use cookies for analytics, preferences, and functionality. You will be asked to consent before non-essential cookies are placed on your device. Full details are set out in our Cookies Policy.

8. Sharing Your Data

We do not sell your personal data. We may share it with:

• Service providers (e.g. hosting, analytics, email and task management software) under binding agreements.
• Remote team members working under our confidentiality agreements and instructions.
• Authorities when required by law.
• Business buyers if FXL7 Ltd is sold or restructured.

9. Data Retention

We retain personal data only as long as necessary:

• Enquiries: until you request deletion.
• Client/project data: for the life of the project plus up to 7 years (to comply with legal, tax, and accounting obligations).

10. Data Security

We implement technical and organisational measures to safeguard personal data, including:

• SSL (HTTPS) encryption across all web pages.
• Secure cloud storage and encrypted backups.
• Restricted access to systems for remote team members.
• Training on safe data handling for all human and AI-assisted workflows.

11. Your Rights

Under UK GDPR you have the right to:

• Access, correct, or delete your personal data.
• Restrict or object to certain processing.
• Withdraw consent at any time.
• Request a copy of your data.
• Lodge a complaint with the ICO (Information Commissioner’s Office).

To exercise these rights, email privacy@f-xl7.com.

12. Changes to This Policy

We may update this policy to reflect changes in law or business operations (e.g. restructuring, new services). The revision date at the top will always reflect the current version.

13. External Links

Our website may include links to external third-party websites. We are not responsible for their content or privacy practices. Please review their policies directly.

14. Legal Jurisdiction

This Privacy Policy is governed by the laws of England and Wales and complies fully with UK GDPR.